City of Framingham Advertising for Public Information Officer

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FRAMINGHAM – The City of Framingham is advertising for a public information officer.

The Chief Information Officer acts as the spokesperson for the City and serves as the City’s Emergency Information/Communication Officer.

The public information officer (PIO) is responsible for providing information on behalf of the City through various communication outlets to diverse audiences.

The PIO works with the Mayor on strategic communication initiatives for the City.

The salary range is $73,532 to $95,122.

Applicants should have a Bachelor’s Degree in Communications, Marketing, Public Relations, or related field and a minimum of five years’ experience or any equivalent combination of education, training, and experience.

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The Public Information Officer:

▪ Directs the implementation of an integrated communications strategy for the City incorporating media broadcasts, written materials, social media trends and applications.

▪ Coordinates publicity for the Mayor by arranging press conferences, preparing, reviewing and evaluating press releases.

▪ Assists the Mayor in overseeing development and completion of professional communication materials such as annual reports, professional image brochures and progressive communication materials.

▪ Oversees the creation of in-depth multi-media productions to highlight the City’s services, activities and special promotions through website development, television and social media.

▪ Collaborates closely with the Director of Community and Economic Development on website content and design, social media outlets and other communication initiatives to enhance community and business relationships.

▪ Participates and plays an active role in all neighborhood and community meetings hosted by the Mayor.

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▪ Cultivates relationships and maintains contacts with external public relations representatives to foster a collaborative effort in promoting the City as a premier location to work live and play.

▪ Identifies City projects and programs for positive media coverage potential and facilitates deliberative strategies to promote these activities.

▪ Works with Division/Department Heads to develop methods of communication to be most effective with stakeholders.

▪ Build and foster long-term working relationships with various publics of importance including media, members of the community, public affairs offices and other organizations.

▪ Oversee day-to-day operations of specific year-round communications programs.

▪ Respond to media requests for information and facilitate media interviews with spokespeople, and other staff.

▪ Oversees development of news releases, news materials, and fact sheets.

▪ Develops talking points for Executive Speakers on behalf of City.

▪ Monitors and reviews departmental communications to external audiences to ensure that all departments are sending a consistent message to the targeted public.

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▪ Works in partnership with the Human Resources Director on promoting the City as a leading employer through various outlets include website, social media, newsletters, employee testimonials, podcasts and special events.

▪ Creates/maintains web content for divisions/departments that do not have an individual available to enter web/social media updates.

▪ Integrates City website and offsite content (City Facebook page, Twitter feed, Socrata Open Data Service) to create a unified “portal” for information access; creates and maintains Social Media Policy.

▪ Serves as the focal point for implementing new channels of communication, which involve new technology (mobile apps, RSS feeds, and podcasts) to communicate with citizens and officials.

▪ Maintains and creates content for subscriber list distribution (“Notify Me”).

▪ Works closely with the City Clerk, and other City Departments to streamline and automate posting materials.

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Candidates should:

• Adapt quickly to changing priorities and deadlines
• • Work independently
• • Speak and write effectively
• • Establish and maintain effective working relationships with staff, media and community
• • Research, write and edit publications, marketing materials and reports • Communicate through various means, such as oral, written, visual, etc.
• • Prioritize tasks and manage multiple short and long-term projects at one time Skills:
• • Excellent written and oral communication
• • Strong interpersonal, public relations and organization
• • Content management, graphic design, word processing and spreadsheet, database formatting and design.

The PIO works under the direction of the Mayor (or designee) with considerable latitude for independent judgment and initiative.