MetroWest Visitors Bureau Receives $99,000 Tourism Recovery Grant

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Bellingham – The MetroWest Visitors Bureau (MWVB) announced today, April 5, it has been awarded $99,000 by the Massachusetts Office of Travel and Tourism (MOTT) as part of the Travel and Tourism Recovery Grant Program.

This grant award will help fund the Bureau’s new “We Are MetroWest” campaign, designed to highlight the diversity of MetroWest, as well as the following projects by their collaborative partners:

• Natick Cultural District’s Natick Nights, Holi Festival, and Multicultural Day marketing
• Framingham Centre Common Cultural District’s “Many Cultures, One Heart” public art
  project and multicultural festival marketing

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• MetroWest Chamber of Commerce’s guide to underrepresented businesses
• Town of Marlborough’s Brazilian Festival, Greek Festival, Marlborough Food Truck &
  Arts Festival, and Labor Day Weekend event marketing
• Town of Ashland’s “The Corner Spot” marketing
• Framingham Together’s diversity video
  

The Bureau’s executive director Erin Lynch said “MetroWest is an incredibly vibrant region,
with a variety of cultural experiences to offer its residents and visitors. This award is exciting
because it celebrates so many aspects of who we are as a welcoming and inviting destination.”

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Part of the “We Are MetroWest” campaign will include a public TV series with episodes highlighting the diversity of MetroWest and its many ethnic and cultural communities and festivals. Episodes will air throughout MetroWest and on the MWVB’s YouTube channel.

A new section of the website will be created to promote all “We Are MetroWest” events and activities.
Sign up to receive updates here: https://www.metrowestvisitors.org/#newsletter

The MetroWest Visitors Bureau promotes travel and tourism throughout the 19 towns of the
MetroWest region: Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland, and Westborough.