VIDEO: AAA Northeast Wins Telly Award

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FRAMINGHAM – AAA Northeast announced today that its “People Are Our Heart and Soul” video has been named a winner in the Branded Content category of the 42nd Annual Telly Awards. This is the third Telly the Providence-based company has won within the last six years, including two Bronze Awards in 2016 and 2017.

The one-minute video – produced by ELEMENT Productions at the height of the pandemic – was aimed at reassuring AAA members, employees, and their communities that AAA Northeast would be there for them. The video features AAA Northeast employees going to extraordinary lengths to serve their neighborhoods.

When it came to messaging, the AAA Northeast team wanted to bring the AAA value statement to life, said Lisa Melton, senior vice president of marketing at AAA Northeast.

“It felt like a natural fit to put the focus on our employees, who remained steadfast to making a difference when the pandemic first arose,” said Melton. “There really was no better illustration of how AAA’s value statement – to help and serve – is more than just words, it’s a way of life for us.” 

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from companies such as Netflix, Dow Jones, A&E Networks, Hearst Media, Nickelodeon, ESPN Films and Vimeo.

“In the face of a year like no other, AAA Northeast has continued to defy the limitations of our new world, in continuing to create compelling and engaging work”, says Sabrina Dridje, Telly Awards executive director.

Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather and The Walt Disney Company.

The full list of the 42nd Annual Telly Awards winners can be found at


AAA Northeast is a not-for-profit auto club with locations in Rhode Island, Massachusetts, Connecticut, New Jersey, New Hampshire and New York, providing more than 6 million local AAA members with travel, insurance, finance, and auto-related services. It has a location in Framingham.



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