Pivoting in Business: Jack’s Abby Craft Lagers & Springdale Beer

Editor’s Note: This is a new series on SOURCE highlighting how businesses are changing or pivoting their business during the coronavirus pandemic. If you wish to be featured, email editor@FraminghamSOURCE.com

***

Jack’s Abby Craft Lagers & Springdale Beer Co.

Owner: Jack Hendler, Eric Hendler & Sam Hendler

Address: 100 Clinton Street, Framingham

Phone:  774-777-5085

Website: https://jacksabby.com/

Facebook page or Instagram page: https://www.instagram.com/jacksabbycraftlagers/

How long in Business: Since 2011 (9 years)

[broadstreet zone=”80100″]

What are you doing differently since the COVID-19 pandemic began?

Our business has had to adapt greatly due to the COVID-19 pandemic. At our Beer Hall, we’re no longer able to have our guests into our space to enjoy dinner and beer, so we’ve pivoted to offering takeout with curbside delivery.

In addition to our retail beer section with new beers dropping almost weekly, we have a full menu of pizzas, salads, sandwiches, ready-to-bake family meals and a marketplace, which includes freshly baked bread, flour, yeast, and paper goods.

We’ve also bolstered our commitment to the community. We donate 150 pizzas a week to Daniel’s Table, and have recently set-up a way for other community members to purchase pizzas for several local organizations, including MetroWest Medical Center, United Way of Tri-County and Daniel’s Table.

[broadstreet zone=”58610″]

Tell SOURCE readers something unique about your business:

We are a family-owned business and are very thankful to be part of Framingham. Since opening in 2011, we’ve made it a pillar of our organization to be a strong community member through regular donations, partnerships and more. In 2019, we raised over $212,000 for local initiatives. 

In addition to our Beer Hall, we are one of the largest breweries in Massachusetts. We’re distributed throughout the state, and you should be able to find us at your local liquor store.

However, we offer brewery-only exclusives that are only available at our Framingham Beer Hall!

How does (your business) contribute to the fabric of your community?

As mentioned above, we put a significant amount of effort into supporting our local community through various initiatives.

A few to spotlight: We host yearly 5Ks at the brewery to support the United Way of Tri County and WhyNotDevin to End DIPG. Weekly, at the Springdale Taproom, we host “Neighbor Nights,” offering up our space for local organizations to host fundraisers. We also donate a portion of the week’s proceeds to that organization.

And, yearly, we partner with WhyNotDevin to End DIPG to donate a portion of House Lager sales from November and December. In 2019 with Atlantic Beer Distributors, we presented a check for $9,500!

[broadstreet zone=”59983″]

How can MetroWest residents Help Your Business?

We’ve seen a huge showing of support from the community. In order to get through this, we all need to keep shopping small. Support the local business in your community.

We appreciate people continuing to buy food and beer from us, and for purchasing pizzas that are donated to the extraordinary organizations in our community. 

For someone unfamiliar with your business, what one item/service from your business would you recommend?

For food, pizza! It is our speciality at the Beer Hall as the center of the restaurant features a large, open pizza oven.

For beer, House Lager is one of our core brands! A golden Helles lager, House is crisp and refreshing, but has lots of malty characteristics, inspired by the country lagers of Bavaria

[broadstreet zone=”59984″]

***

Photos courtesy