Editor’s Note: This is a new series on SOURCE highlighting how businesses are changing or pivoting their business during the coronavirus pandemic. If you wish to be featured, email editor@FraminghamSOURCE.com
Owner: Lisa Churchill
Address: 20 Front Street in Ashland
Facebook page or Instagram page: @blushbouquetsboston on both
How long in Business: 1 year
What are you doing differently since the COVID-19 pandemic began?
I have had to make quite a few changes since the pandemic began – I am now a one-woman show.
In order to “pivot” in this new era, I have moved all of our gift items online (we previously only had flowers online) and have moved to wrapped bouquets only instead of arrangements in vases.
My retail store is closed to all customers and I am only offering no-contact delivery for flowers and gifts in the area (we can ship gift items out of the area).
Tell SOURCE readers something unique about your business: I spent almost 20 years in luxury event planning, and come from a “green” family – horticulturalists, landscapers, farmers and flower growers. My background is in marketing, not floral design, but I am so passionate about this industry.
I bring a different perspective on floral design and gift items to our small community. I want to provide the flowers and gifts that I want to buy, but haven’t been able to find outside of bigger cities. People shouldn’t have to drive into Boston, or order online to get the kinds of products they want to buy.
How does Blush Bouquets contribute to the fabric of your community?
Before the pandemic began, we had a program called Flowers for Friends, where we partnered with local charities to give back. We created signature arrangements for those charities that included a donation with purchase. We work with Jake Silver / Jake’s Team / Silver Siblings and the Hopkinton Community Partnership. I’ve had to put those arrangements on hold for the time being, as we don’t have much control or choice with wholesale flowers.
Since the pandemic, I’ve been running “Project Rainbow” – I’ve asked the community to draw rainbows and drop them off at the store. I’m trying to fill our entire front window with rainbows to remind our town that we will get through this!
How can MetroWest residents Help Your Business?
My business is young and still trying to establish itself. Any purchase on our website is appreciated. However, these are crazy times, and I realize not everyone has access to disposable income. Following us on social media, telling a friend, liking or sharing a post, making a note to check out our storefront when we reopen – all of those things will help. We were lucky that quite a few people ordered flowers and gifts for Easter. My hope is that Mother’s Day will really help us.
For someone unfamiliar with your business, what one item/service from your business would you recommend? Our wrapped mixed bouquets! We offer them at $30 / $40 / $50 price points and only use premium flowers (hydrangea, lisianthus, roses, peonies, stock, ranunculus, tulips). All bouquets are wrapped with magenta tissue and brown kraft paper and are tied with our signature pink striped ribbon.