In full transparency, the following is a press release submitted to SOURCE media for publication.
MINNEAPOLIS, MINNESOTA – NBC Sports Next and US Youth Soccer (USYS), the largest youth sports organization in the country with nearly 3 million registered players, announced today, March 22, a new multi-year technology partnership.
With the goal of promoting and growing the sport of soccer nationwide, NBC Sports Next will utilize its innovative technology platform, SportsEngine, to build a comprehensive online and mobile content network for the national soccer organization and its 54 state associations and members.
The initial priority in the partnership will be for NBC Sports Next to create a cutting-edge digital network from which USYS can deliver valuable content to its more than 10,000 clubs and leagues, and nearly 1 million administrators, coaches and volunteers — including news, stats, standings, video highlights and more. NBC Sport Next’s technology will also provide tools to each local association, club, team, volunteer, and member to create their own custom destination, featuring USYS branding and content.
“We’re honored to be a key foundational partner with US Youth Soccer and its state associations, as we share their passion and commitment to supporting and growing the sport of soccer nationally and on a grassroots level,” said Brett MacKinnon, SVP & General Manager, Youth & Recreational Sports, NBC Sports Next. “We’re excited about working with USYS leadership to create a best-in-class content network that will serve as a key resource for leagues and teams, especially as we all build anticipation for the next Olympics in Paris and the U.S. hosting another World Cup in 2026.”
“We’ve found the perfect partner in NBC Sports Next, as their technology will help us deliver the most comprehensive and compelling content to the entire youth soccer ecosystem,” said US Youth Soccer CEO Skip Gilbert. “Beyond just mere connection, we will be building an interactive community that will make all our dreams possible for tomorrow’s players today.”
The new NBC Sports Next partnership with USYS is another momentous commitment that NBCUniversal has made to the sport of soccer. Other efforts include making the Premier League more accessible in the U.S. through its airing on USA Network and Peacock; Telemundo’s extensive coverage of the World Cup; NBC Sports’ continued support of the Olympic and Paralympic movement, and more.
US Youth Soccer, the largest youth sport organization in the country, is on a mission to provide world-class support, resources, and leadership, helping every member fulfill their goals on and off the field of play. US Youth Soccer registers nearly 2.5 million players annually. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 54 Member State Associations, 10,000 clubs and leagues and one million administrators, coaches, and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, coach and referee offering programs that provide a fun, safe and healthy environment at every level of the game.