In full transparency, the following press release was submitted to SOURCE media for publication.
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FRAMINGHAM – Benchmark Senior Living, the largest senior housing provider in New England, today announced that Shelly Mattscheck, CNA, of Framingham, has been appointed executive director of The Branches of Framingham, a Benchmark assisted living and Mind & Memory Care community. In her new role, she will assume operational leadership of the community.
Mattscheck began her assisted living career as a resident care associate at Benchmark 12 years ago. Since then, she’s led programming, resident care and operations for several assisted living communities throughout Massachusetts, including The Commons in Lincoln, a Benchmark continuing care retirement community, where she was the resident services director.
“We are excited to welcome Shelly back to Benchmark,” said Erin Domian, regional director of operations for Benchmark Senior Living. “Her passion for providing seniors with purpose and a fulfilling life is tremendous, and we are thrilled to harness her enthusiasm and knowledge.”
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Mattscheck attended Salem State University, where she earned a bachelor’s in psychology with a minor in biology. She is married and has three children, including 5-year-old twins.
“I love my community and feel so fortunate to be able to serve seniors and their families by keeping them connected to what matters most,” said Mattscheck. “The Branches is a fabulous new community centered entirely on social experiences and providing a high level of care for our residents. I feel fortunate to be part of such an engaging environment.”
The Branches of Framingham offers traditional senior assisted living and independent assisted living for those who would benefit from a safer, engaging environment, chef-prepared meals, supportive living services, transportation and assistance with daily activities, such as getting dressed and medication management. Residents enjoy connecting over programs and amenities offered in many shared, open-concept spaces including a bistro, recreation room, fitness center, hair salon, library, private dining room and kitchen and an outdoor patio with fireplace and grill.
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The community also offers an award-winning Mind & Memory Care program featuring carefully created living environments and unique opportunities for those with Alzheimer’s and dementia to find joy in each new day. Memory care assisted living residents are supported by 24/7 care providers who have been hired for heart and educated in memory loss, communication and empathy. Neighborhoods provide the comforts of home and have unique features that help those with memory impairment stay connected to who and what matters most to them. Thoughtful touches, visual cues and purposeful amenities further promote familiarity and wellness.
Benchmark is New England’s largest senior living provider with 64 independent living, assisted living, memory care and continuing care communities and over 5,000 dedicated associates providing compassionate care and outstanding experiences throughout the Northeast. The Waltham, Mass.-based company was founded over 25 years ago by Tom Grape with the purpose of Transforming Lives Through Human Connection. Since then, Benchmark has continued to set the industry standard, having won over a hundred local, regional and national awards for its care, programs and as a top workplace. For more information, visit BenchmarkSeniorLiving.com.
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