New Outdoor Concept Store Coming To Shoppers World

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FRAMINGHAM – A new outdoor concept store is coming to Shoppers World in Framingham.

Dick’s Sporting Goods will expand its nationwide footprint with the grand opening of a store called Public Lands. The first brick & mortar store opened in Pittsburgh, Pennsylvannia in during the pandemic in 2021.

Dick’s Sporting Goods has a location in Sherwood Plaza off Route 9 in Natick.

TJX companies has its own outdoor store concept in Shoppers World already called Sierra Trading Post.

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The owners of Shoppers World and corporate at Public Lands, did not return email on the new store before this report posted over the holiday weekend.

According to a press release on the Pittsburg store “Public Lands, a new outdoor-focused specialty concept, will focus on helping more people get outside to explore and protect America’s public lands. It will carry a premium assortment of outdoor and lifestyle apparel, footwear, and equipment brands, and support the local outdoor community through conservation and access & equity-based initiatives. Located approximately 20 miles north of Pittsburgh, the 50,000 sq. ft. store will feature a 30-foot rock wall, an in-store gear repair and rental department and specialized shops dedicated to various outdoor activities including biking, camping, fishing, paddling, skiing, climbing, running and hiking. This new store concept will have an elevated customer service experience that will rely on associates who are passionate about showcasing their love for the outdoors and believe in protecting our public lands for all to enjoy. Furthermore, one percent of all Public Lands sales will go back into local and national conservation efforts.”

It is unclear when the Framingham location will open.

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