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By Caroline Gordon


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FRAMINGHAM – Jack’s Abby Craft Lagers and Springdale IPA, brewing companies located in
Framingham, won two Gold Crushie Craft Beer Marketing Awards (CBMA) at the Craft Brewers Conference in Minneapolis, Minnesota on May 4.

Jack’s Abby received a Gold Crushie for best use of retro branding with its beer marketing of Relax! It’s Lager Time.

Springdale IPA won a Gold Crushie for its can design with artists Brooks Engel.

The CBMAs is a unique awards ceremony that consists of worldwide competition that focuses on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies’ craft beer that plays a vital role in differentiating beer brands.

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The Awards accepted entries from around the globe. A total of 250 awards were presented to winning brewers, designers and marketing agencies from across the world.

This year, there were 89 Platinum Crushie winners, 135 Gold Crushie winners, and 26 Global Crushie winners.

This awards season, there was the addition of 200 judges, totaling 500 industry professional judges in over 24 countries.

CBMAs Co-Founder Jim McCune, said, “​​We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category.

“More than 500 Judges from around the world had their work cut out for them this year. Critiquing nearly 40 Categories for each of 5 Global Regions. The Judges had it tough, they really had to split hairs,” he said.

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Best Can Design / 16-20oz (473 592ml)
GOLD CRUSHIE: Springdale IPA – Artist Collab with Brooks Engel (Framingham, MA/Denver, CO)

Award for best use of retro branding
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Caroline Gordon, a spring 2021 SOURCE intern is a senior English major with a concentration in journalism at Framingham State University. Gordon is the Arts and Features editor for Framingham State’s student newspaper, The Gatepost. Connect with Caroline on LinkedIn:

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Susan Petroni is the former editor for SOURCE. She is the founder of the former news site, which as of May 1, 2023, is now a self-publishing community bulletin board. The website no longer has a journalist but a webmaster.