VIDEO: New Interactive, Digital Signage Installed in Downtown Framingham

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FRAMINGHAM – If you drive or walk in downtown Framingham, you may have spotted the new digital, interactive lime green signs.

Part of the funding for the signs, installed earlier this month, came from a grant Downtown Framingham Inc. received from the Baker-Polito administration. But Jack’s Abby also supported the signs financially, and thus their logo is on the signs.

Downtown Framingham Inc. received $12,000 from the Commonwealth of Massachusetts to install a smart Soofa and to nine “Welcome to Framingham!” posters for three billboards along Route 135.

The 100% solared-powered lime green signs are located at the intersection of Route 135 and Route 126 and also at the common in downtown Framingham.

The digital signs display news from Framingham, and highlight events downtown.

“The entire Jack’s Abby team and I are excited to sponsor Soofa’s first community boards here in Framingham.  Having worked with them for quite some time now, I have seen first hand the value they add to a community and we’re excited to be a part of that in our home town.  These boards will help with communicating important information to our residents and it’s a great tool to share what we are up to,” said Jack’s Abby Director of Marketing Rob Day.

Cities like Everett, Revere, Boston, and Malden have had the Soofa signs in their communities, and now Framingham does.

The signs can “deliver important information to your community at the right time, including emergency information,” according to Soofa.

The signs also can display real-time public transit, events calendars, news, social media feeds.

The Soofa signs are bolted to the ground, and the Framingham ones are an eye-catching lime green.

Soofa’s website noted the signs can “monitor foot traffic data” to gain insights into the use of public spaces.


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