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ASHLAND – The Town of Ashland administration announces a new initiative to address the impact of the pandemic and online competition on local retail business owners. 

The program creates a local eCommerce marketplace, powered by, and lets consumers shop online and make purchases from local businesses that have set up vendor accounts on the marketplace.

Town Manager Michael Herbert, and Economic Development Director Beth Reynolds, with support from the Ashland Business Association, enthusiastically support this campaign to strengthen local commerce and the local community.

President of the Ashland Business Association, Wendy Pyne welcomes this new and exciting opportunity for the Town of Ashland stating, “The ABA is pleased to be partnering with the Town of Ashland and Mondofora on bringing a safe, local, online shopping platform for local shoppers looking
for local retailers.”

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“This marketplace supports the local businesses that would otherwise have to incur significant fees from other platforms, it also keeps local dollars in our community,” said Reynolds, Economic Development Director for Ashland.

Mondofora is a no-cost eCommerce option for the business owner. It provides business owners a platform, hardware, software, maintenance, upgrades – with no sales commission, no subscription fees, and no setup fees, allowing business owners the opportunity to focus on serving customers. A small transaction fee of 25 cents per sale is charged to the customer to sustain operations.

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Pyne continues, “For retailers, they’ll have a greater ability to reach their local audience at no additional cost to them, thereby keeping our local economy strong and vibrant. And since the platform supports all sized operations, from home-based business owners up to larger retailers, all are encouraged to create a vendor account and start selling online today.”

Dion Kenney, COO of Mondofora, explains the concept of online local marketplaces; “Mondofora provides a communities’ retailers the eCommerce power that, until recently, has only been possible for deep-pocketed eCommerce titans. No single store can match their selection or technology, but the
combined as a unified marketplace, they can. The local marketplace can compete with the titans by providing what they cannot; customer service, proximity, and hands-on product expertise.”

By editor

Susan Petroni is the former editor for SOURCE. She is the founder of the former news site, which as of May 1, 2023, is now a self-publishing community bulletin board. The website no longer has a journalist but a webmaster.