Avidia Bank Announces New Leaders for its Hudson Branches

Photos and press release submitted to SOURCE media.

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HUDSON – Avidia Bank recently announced the new leaders for their Hudson locations.

Lisette Arbelli, an employee of Avidia Bank for 37 years, is moving from Avidia’s Hudson branch on Washington Street to overseeing both the Main Office at 42 Main Street and the Avidia Financial Center at 17 Pope Street.


A life-long Hudson resident who has continuously moved up the ranks at the bank into this position of Branch Manager, Arbelli is taking on new responsibilities downtown.

In addition to her role at Avidia, Arbelli is extremely active with the Assabet Valley Chamber of Commerce, the Hudson Public School’s Reality Fair Program, the Hudson Business Association and serves on the committee for the Hudson Touch-A-Truck annual event.

Arbelli is a champion of local business and can often be found frequenting the shops and restaurants in Hudson.




Fernando Ferreira, was named Branch Manager of the Washington Street branch and is coming to the branch after working at Avidia’s most recently opened location in Framingham.

Ferreira has been working with Avidia for 5 years and has experience with opening new locations for the bank, which will be helpful when the Bank completes the construction of its new Washington Street location, expected in 2021.

Ferreira is currently pursuing his Master’s Degree in Business Administration at Liberty University and recently graduated from Southern New Hampshire University with his Bachelor’s Degree in Business Administration.

Ferreira is also fluent in Spanish and Portuguese.

“Lisette and Fernando exemplify the very best of our bank, as both professionals are highly qualified, bringing a vision and mission that will uniquely compliment the community and customers they serve,” said David Morticelli, VP – Branch Administrator for Avidia Bank.

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Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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