Wayfair to Open First Full-Service Brick & Mortar Store Wednesday at Natick Mall

NATICK – Wayfair Inc. one of the world’s largest online destinations for the home, will open its first, full-service physical retail store on Wednesday, August 21 at the Natick Mall.

Offering a broad selection for every room in the home, the Wayfair store will feature hundreds of products for in-store purchase and a variety of inspiring curated spaces with products available for home delivery.

In addition to experiencing Wayfair’s award-winning service, store shoppers can visit the Wayfair Home Bar for complimentary design advice and the opportunity to digitally style a room in their home and then visualize it in virtual reality.

“We are pleased to open our first-ever, full-service retail store, and invite consumers to engage with the Wayfair brand and enjoy our exceptional shopping experience in this exciting new format,” said Ed Macri, chief product and marketing officer, Wayfair. “Consumers can visit the Wayfair store for inspiration, select from hundreds of items available off-the-shelf, and shop Wayfair’s full catalog of 14 million products across every style and price point, all with the helpful support of trusted design consultants at every step. Whether completely redesigning a space or making decorative updates, the Wayfair store provides yet another way for our customers to seamlessly navigate the entire shopping experience for home – and make their own unique home visions a reality.”

The Wayfair store will feature hundreds of products spanning living and dining room to bedroom, kitchen and home office.

In addition to exploring curated spaces or purchasing items off the shelf, shoppers can utilize Wayfair’s Custom Upholstery program to customize handcrafted furniture pieces across hundreds of colors and fabrics to match their individual style and budget. 

Shoppers can also step up to the Wayfair Home Bar for free design advice, ideas and inspiration. Using Wayfair Room Planner, consultants will help shoppers recreate actual rooms in their home or provide a blank canvas to completely reimagine their space.

By mixing and matching products from Wayfair’s massive catalog in their digital room, shoppers can play with a variety of styles and layouts and then visualize their creations in virtual reality at full scale – stepping into their newly designed room without leaving the store.

In addition, shoppers can quickly and easily log in to Wayfair Room Planner from the comfort of their home, picking up where they left off with their designer to continue transforming their space. 

The Wayfair store is located on the first floor of the Natick Mall at 1245 Worcester St. in Natick, Mass. and will be open during standard mall hours.

Wayfair also opened four Decor & Inspiration Pop-up Shops on August 1 at the Woodfield Mall in Schaumburg, IL, the Streets at Southpoint in Durham, NC, the King of Prussia Mall in King of Prussia, PA, and Tysons Corner Center in Tysons, VA. Open until October 31, the pop-up shops offer a curated selection spanning decorative accents, wall decor and seasonal pieces for immediate, in-store purchase. 


Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair – Everything home for every budget.
  • Joss & Main – Stylish designs to discover daily.
  • AllModern – The best of modern, priced for real life.
  • Birch Lane – Classic home. Comfortable cost.
  • Perigold – The widest-ever selection of luxury home furnishings.

Wayfair generated $8 billion in net revenue for the twelve months ended June 30, 2019.

Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 14,500 people.


Photos and release submitted to SOURCE media

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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