FRAMINGHAM – For the third year in a row, the MetroWest Conference for Women brings world-class speakers, a rich offering of timely panel discussions, and an opportunity to connect with hundreds of women, right here in MetroWest.
This year’s event will be held at the Sheraton Hotel & Conference Center in Framingham on Thursday, September 19, with an evening reception the night before.
The conference will feature two sought-after keynote speakers, in the morning and afternoon. Jen Groover, Empowerment & Business Expert, Creator of the Butler Bag, Author of “What if? & Why Not?” is an international speaker whose name is synonymous with innovation, entrepreneurship, evolution and human potential.
The conference also features a former co-owner of a commercial construction company and of a Ho-Lee-Chow Chinese Food franchise restaurant, Susan Duffy, the current executive director of the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College.
The conference also has Kim Miles, creator of Miles in Heels Productions, as Master of Ceremonies, sharing her talent as a catalyst for conversation and her passion for shoes.
The organization is committed to highlighting local women, so again this year, the conference draws upon the robust pool of local experts to offer 10 panels, with 30 panelists and over 50 exhibitors throughout the day.
Attendees will have a chance to choose four break-out sessions that range in topics from finance to self-worth, entrepreneurship to health. Throughout the day, guests will have opportunities between sessions, at lunch, and during an afternoon reception to shop local exhibitors
showcasing products and services geared towards women.
“Our conferences are unique in three major ways; relevance, relatability, and access.” said Jen Maseda, President & CEO, MetroWest Conference For Women and President, She’s Local, Inc. “Each conference is customized to meet the needs of women in their local community. During the 6 months leading up to the conference, women in each community share their barriers to success, in whatever path they have chosen for themselves, during open meetings and through social media engagement. That information then guides our speaker and panelist selections. The women on our stage are representative of each local community with at least 75% of our speakers coming directly from the cities and towns in that area.”
“Our mission is to create an accessible platform for local women, who otherwise might not have the opportunity to connect on a personal level or to hear from successful women living parallel local lives, as well as the chance to share their journey on a local stage. All of our entry points to getting involved, whether as speakers, exhibitors, sponsors or attendees, are accessible in terms of cost, ease of access, and proximity, ensuring a quality experience, close to home,” said Maseda, who lives in Natick.
The full-day conference begins Thursday morning at 7:30 a.m. on September 19. Consistent with the mission of the group to establish accessible platforms for women, the affordable conference price
remains at $52 and includes breakfast and lunch, along with quality conference tote filled with fun items, plenty of snacks and an open coffee bar throughout the day, culminating in a complimentary wine reception with shopping and a DJ spinning dance beats. Also true to its mission of accessibility for all, the Conference has donated a significant amount of scholarship tickets to Veterans and women struggling to make ends meet to ensure all women have an opportunity to attend.
For an additional $35, guests will kick off the event on Wednesday evening, September 18, with some laughs, complimentary wine and passed hors d’oeuvres. Attendees of the VIP party will connect with speakers and other guests while enjoying a show with award-winning local comedian and VIP hostess, Kathe Harris. For tickets and schedule, go to www.sheslocal.org/metrowest.
“This year’s theme is Determined to Rise!, building off last year’s theme of Our Time is NOW!, in that last year we felt ready to claim our role as leaders and influencers and this year we are determined to move forward to achieve our goals.” said Maseda. “This year is special in a lot of ways for our organization. We’ve grown and launched our national brand, She’s Local, and expanded to two more local communities in New England, forming accessible platforms in the communities of the South Shore
and Merrimack Valley. We are living our mission of creating accessible, relevant platforms for local women across the country.” The She’s Local mission is to create meaningful connections between a network of supportive local women in their own community, with a tagline of “Engage Locally, Inspired at Home, She’s Local.”
The Conference is made possible in large part by donations from its sponsors, including this year’s lead sponsor, WorkHuman.
Other national and local sponsors including Bose, Bank of America,
Middlesex Savings Bank, Mutual One Charitable Foundation, MetroWest Medical Center, Phil Ottiviani, Brewster Ambulance, Wegmans, TJX and Eastern Bank.
A full list of the many sponsors and exhibitors supporting the mission this year can be found at https://www.sheslocal.org/metrowest/metrowest-
For more information about the MetroWest Conference for Women, visit their website at www.sheslocal.org/metrowest, or follow their latest updates on LinkedIn, Twitter @MWMassWomen, Instagram @sheslocal_metrowest, or Facebook at https://www.facebook.com/metrowestwomen.
Editor’s Note: In full transparency. I serve on the She’s Local and the MetroWest Conference For Women Boards.