4 Providers of Affective Computing Solutions Named IDC Innovators

The following is a press release


FRAMINGHAM – -International Data Corporation (IDC) recently published an IDC Innovators report profiling four companies that offer affective computing solutions, which use artificial intelligence (AI) to detect and recognize human emotion.

The four companies are Affectiva, NVISO, Cogito, and Sightcorp.

The market for affective computing (AC) is nascent, but growing rapidly, enabled by advancements in technology and driven by use cases in industries like automotive, healthcare, and customer service.

Affective computing uses hardware and software to identify human feelings, behaviors, opinions, moods, tone, and cognitive states through facial, body (language), and voice detection and recognition technologies.

The hardware piece consists of a camera, a touch device, or a microphone and is used to capture facial expressions, vocal expressions, and/or body language.

The bulk of AC technology, however, uses software technologies to record, synthesize, analyze, and determine an individual’s current mood or cognitive state. Synthesis and analysis of the captured data heavily relies on AI and machine learning algorithms and modeling as well as aspects of natural language processing (NLP) and natural language understanding (NLU).

“Affective computing is being increasingly used by many types of organizations to augment human capabilities and build trust between humans and the machines they interact with,” said Hayley Sutherland, senior research analyst, Artificial Intelligence Software at IDC. “Organizations in consumer-facing industries like healthcare, automotive, and retail should consider implementing affective computing to differentiate and optimize their interactions.”

Affectiva uses in-cabin cameras and microphones to analyze facial and vocal signals and to recognize the cognitive and emotional states of automobile drivers and passengers, including drowsiness and distraction.

NVISO helps financial advisors to better understand and serve their clients by using biometric facial recognition technology to track and analyze the client’s emotions in real time and build a corresponding financial behavioral profile.

Cogito’s products analyze behavioral signals such as pitch, tone, pace, turn-taking, vocal effort, and vocal tension within voice conversations and provide real-time guidance to customer-facing agents in service, sales, and care.

Sightcorp uses computer vision and machine learning/deep learning to analyze and recognize faces in a retail environment, generating in-store analytics that measure customer satisfaction and provide real-time customer insights.

IDC Innovators reports present a set of vendors – under $100 million in revenue at time of selection – chosen by an IDC analyst within a specific market that offer an innovative new technology, a groundbreaking approach to an existing issue, and/or an interesting new business model. It is not an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies.


Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), a media, data and marketing services company, with its headquarters in Framingham.

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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