VIDEO & SLIDESHOW: VIP Tires & Service Hosts Grand Opening Celebration and Launches Fundraising Effort for Framingham Schools

FRAMINGHAM – VIP Tires & Service had its official grand opening celebration with a ribbon-cutting ceremony yesterday, May 15, at its new Framingham auto store located at 752 Worcester Road.

Framingham Mayor Yvonne Spicer was the official ribbon cutter.  City Council Chair Dennis Giombetti also attended the celebration.

At the ribbon cutting ceremony, VIP launched ‘Oil Changes for Education.’ From May 15 until the end of July, VIP is offering $10 oil changes to all customers at its new Framingham store with 100% of the proceeds donated directly to Framingham Public Schools.

“When we open a retail location in a new community, we want to become an active participant there,” said Tim Winkeler, President and COO, VIP Tires & Service. “Connecting to the local community is a big part of our company culture.”

“We’ve offered Oil Changes for Education in other markets where we have stores to great success and can’t wait to get it started in Framingham and see how much we can raise for the local schools,” said Winkeler. “A program like this is a win-win for everyone because auto companies today don’t offer $10 oil changes anymore, and 100% of the proceeds will benefit so many children in Framingham.”

The VIP Framingham store opened in mid-April and is the company’s 59th location in New England and the fourth in the Bay State. 

VIP now has 19 store locations in New Hampshire, 4 in Massachusetts, 1 in Vermont and 35 in Maine.

All VIP Tires & Service locations offer a tire shop and full-service automotive repair, everything from brake repair, preventative maintenance, muffler and exhaust repair, multi-point vehicle inspections, wheel alignments, state inspections and oil changes.

Framingham store hours of operation are Monday through Saturday 7:30 a.m. to 6 p.m.

Creating a Customer-Friendly Space 

VIP began remodeling its new 5,000 square-foot Framingham store location in early April in order to be ready for the grand opening celebration.

The new store location features six service bays and increased on-site tire storage space. VIP has space for 1500 tires, a 650% increase from the previous company. “With more tire storage, we can offer an array of manufacturer options and different price points so that customers can find the right tires for them,” noted Winkeler. “And, with that amount of selection, we also hope to reduce wait times for our customers.”

Customers will also enjoy the following amenities at the new VIP Framingham store:

·       Laptop bar featuring multiple seats with individual plug-ins

·       New beverage station

·       Remodeled customer bathrooms

·       Remodeled showroom and customer service counters 

·       Tablet use by service advisors and technicians for more efficient customer service 

·       More technicians to meet the location’s service demands

“We are very customer focused, and we want to make sure everyone who turns to VIP for their auto care needs has an outstanding in-store experience,” said Winkeler. 

He concluded, “We hope the community will come out to celebrate with us and we look forward to getting to know all of our customers in Framingham just a little bit better.” 

PICTURED: John Quirk, Chairman & CEO; Robert Kaffel, District Manager; Paul Boudreau, District Manager;  Allyn Belair, Service Manager;  City of Framingham Mayor Yvonne Spicer; Fitzroy Letts, Service Manager;  Dennis Giombetti, Chair –  District 5 City  Councilor (Framingham);  Dustin Mellor, District Manager; Gerry Kostro, Director of Equipment, Shop Training & Tech School Partnerships; Bruce Cochran, Valvoline Representative;  Randy Delgado, Framingham store technician;  Joe Comley, Valvoline Direct Market Sales Manager;  Felix Mercado, Framingham store technician;  and Corey Boylen, Framingham Service Manager II. 


Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: Phone: 508-315-7176

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