FRAMINGHAM – VIP Tires & Service opened its newest store in Framingham yesterday, April 18.
This is the company’s fourth store in the Bay State, and its 59th in New England.
The Framingham store is located at 752 Worcester Road, on Route 9 eastbound. It was formerly, a Midas location.
VIP now has 59 store locations, 19 in New Hampshire, 4 in Massachusetts, 1 in Vermont and 35 in Maine.
“For us, it’s all about finding the right opportunities – locations like Framingham where we can provide valuable auto repair and maintenance services to customers while growing our business,” said Tim Winkeler, President and Chief Operating Officer, VIP Tires & Service, in a statement.
“Route 9 is one of the busiest roads in Massachusetts, and that means a lot of people with car care needs. With our roster of certified professionals, we look forward to helping the residents of Framingham, and the surrounding towns of Natick, Wayland, Ashland, Marlboro and Wellesley, take care of their cars for years to come,” said Winkeler.
All VIP Tires & Service locations offer a tire shop and full-service automotive repair, everything from brake repair, preventative maintenance, muffler and exhaust repair, multi-point vehicle inspections, wheel alignments, state inspections and oil changes.
In early April, VIP began renovations on the 5,000 square-foot store it now leases.
The new VIP store will feature six service bays and will have on-site tire storage space for 1500 tires, which is a 650% increase from the previous company, helping to reduce wait times and provide accessibility to a broad array of tire manufacturers and price points for its customers.
Store hours of operation will be Monday through Saturday 7:30 a.m. to 6 p.m.
In addition to providing auto and tire services, VIP is very customer focused and wants to ensure an exceptional in-store experience, said a media statement.
VIP Tires & Service is renovating the customer waiting area, adding a new laptop bar featuring multiple seats with individual plug-ins, which makes it easy for individuals to stay connected to work and family while they wait, said the company.
A new beverage station is being been added, the two customer bathrooms are being remodeled along with the showroom and customer service counter spaces.
VIP also plans to use tablets at its new Framingham location, so its service advisors and technicians are more efficient and able to provide a better experience to customers.
When fully staffed, the new store will employee six staff, including four technicians and two service advisors, will be on hand to help customers.
Mike Escola, a well-respected auto service store manager in the community, will lead the VIP team at its new Framingham location, said a statement from the company.
VIP Tires & Service anticipates hiring two more technicians in the next few months.
VIP also plans to host a community grand opening celebration in May and will launch a charitable initiative called Oil Changes for Education designed to raise money to benefit area schools.
Finding the right opportunities
In less than a year, VIP Tires & Service has opened four new stores; one in West Lebanon, New Hampshire, one in Claremont, New Hampshire, its first store in Vermont located in Williston, and now its fourth store in Massachusetts. According to John Quirk, VIP’s Chairman and CEO, “Over the last several years, we’ve made a real commitment and investment in our people, and now have an incredible team of professionals in place all over New England. That initiative has allowed us to think strategically about new markets and adding stores.”
VIP Tires & Service, a Quirk family-owned business for 93 years based in Auburn, Maine, operates 59 locations throughout Maine, New Hampshire, Vermont and Massachusetts providing retail and wholesale tires and installation, and professional automotive services.