FRAMINGHAM – RAIN Group, a global sales training and performance improvement company, was presented a Killer Content Award (KCA) for its infographic 9 Ways to Crush Yours Sales Goals at Demand Gen Report’s B2B Marketing Exchange.
The winning submission in the short-form category was superhero-themed to match the recently released “Thor” and “Justice League” movies and incorporated new data from the RAIN Group Center for Sales Research.
The KCAs—also known as the Finnys—were created to honor B2B companies that are forging a new path beyond the status quo and are making new discoveries in buyer engagement and content experiences. Thirty-four winners were honored across 15 categories.
“We were looking to expand the reach of our research into the hands of a broader audience,” shared Erica Stritch, VP of Marketing at RAIN Group. “While the full research reports are exclusive to our membership and client base, we knew the stats and findings would be beneficial to other sellers and sales leaders. We tapped into short-form content to create an eye-catching, informative infographic that could be easily shared across social media.”
RAIN Group has its worldwide headquarters in Framingham.
Ranked the top viewed RAIN Group infographic of all-time, other impressive outcomes included:
- 10,600 website sessions
- Closed 30 deals with contacts who interacted with the campaign
- 18K new and existing contacts influenced
- More than 400 clicks and 1,400 new social media followers for the repurposed individual social sharing graphic
- Coverage from several sites, including MarketingProfs with over 2,800-page views
- An email open rate 18% higher than other emails and a CTA rate that was 154% higher
Stritch continued, “Well-known sales coaches, sales speakers, and sales authors shared the content and we received a lot of positive feedback from clients who found the infographic valuable and relevant. It was definitely a hit and resonated with our target audience. Kudos to our marketing team on winning this Finny!”
View the winning infographic here: https://raingrp.com/SalesGoalsInfographic
Founded in 2002, RAIN Group is a global sales training and performance improvement company that has helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries significantly increase their sales results. Headquartered in Framingham, RAIN Group has office locations include Bogotá,Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto.
About The 2019 B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes six targeted educational tracks: the popular Content2Conversion Conference; the Demand Gen Summit; ABM In Action Live; Sales Impact Summit; Digital Strategy; and Channel Marketing. This year’s conference took place February 25-27, 2019 at The Hyatt Regency in Scottsdale, Ariz.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.