FRAMINGHAM – The MetroWest Visitors Bureau announced Katrina White as its the new executive director.
She will be taking the reins at the organization and focusing on generating new visitors to the region with meetings, group tours, sporting events and more, said the organization in its announcement.
Susan Nichol, the Bureau’s founding Executive Director, left to work with Senate President Karen Spilka.
The Bureau brings MetroFest to Bowditch Field, among other events and ventures.
White possesses more than 15 years in tourism marketing and development, including the North of Boston Convention and Visitors Bureau, the Providence Warwick Convention and Visitors Bureau and over ten years with the Rhode Island Tourism Division.
While in Rhode Island, she was a leader in developing culinary and agricultural tourism and served on the executive boards for the International Culinary Tourism Association and the Rhode Island Center for Agricultural Promotion and Education. She was also a volunteer for the Rhode Island Seafood Marketing Committee and has a background in Food and Beverage Management and Regional Hotel Sales.
“I’m excited to have someone with Katrina’s qualifications and long experience in the hospitality industry in this leadership role,” said Paul Matthews, Executive Director of the 495/MetroWest Partnership and Clerk of the Bureau. “Since our region plays a key and growing role in the larger Massachusetts economy with our hotels, cultural institutions, and other attractions, Katrina brings a great perspective to the Bureau.”
The Bureau also announced Jill Schindler as the new Outreach and Development Director.
She will be heading up membership sales and service, and just completed the 2019 MetroWest Visitors Guide which is available now.
Schindler was the Director of Marketing and Business Development with the MetroWest Chamber of Commerce for five years and was a brand champion and service culture trainer in the hospitality industry for many years. Actively engaged in the community, Schindler holds a seat on the executive board for Leadership MetroWest. She grew up in Metrowest and currently lives in Framingham with her husband and son.
Beth Reynolds, Economic Development Director for the Town of Ashland and Treasurer of the bureau, adds that “Katrina and Jill bring a fresh perspective on the many opportunities in MetroWest and will add a creative approach to marketing the region.”