Jewish Community Housing for the Elderly Re-Branding As ‘2Life Communities’

FRAMINGHAM –  2Life Communities, a national pioneer in providing high-quality homes that are also affordable at a variety of income levels and formerly known as Jewish Community Housing for the Elderly, officially revealed its new name and brand at its annual gala Sunday night at the Royal Sonesta Hotel in Cambridge. 2Life Communities’ tagline, “Age affordably.

Live well.” reflects its ongoing commitment to making community, dignity and independence affordable to all.

For more than 50 years, the nonprofit has provided safe, affordable and supportive communities for a diverse population of older adults throughout Greater Boston, filling a serious void in the marketplace.

Roughly 1,500 residents representing 26 different countries and 22 primary languages currently live in 2Life Communities’ 1,200 fully equipped apartments on four campuses in Brighton, Newton, and Framingham.

The median household income of 2Life Communities’ residents living in subsidized units (which comprise 93% of 2Life’s apartments) is $10,100 a year.

“As we’ve continued to evolve, we needed a name that reflected our growing aspirations, the ways in which we are now engaging with the larger world and the opportunities we have to change the conversation around the issue of optimal aging,” said Donna Kalikow, Chairman of the Board, 2Life Communities. “With our new name and brand in place we are now better positioned as a developer, manager, service provider and champion for the aging in community model.”

The new name, 2Life Communities, captures the central Jewish tenet of “L’Chaim,” celebrating life, and is also meant to express enthusiasm for the second phase of life.

“Residents of 2Life Communities are active, they volunteer, and they are engaged in lifelong learning. Our new name more accurately reflects how they see themselves and how they view life in our communities.” said Amy Schectman, President and CEO of 2Life Communities. “We are deeply committed to providing an opportunity for every older adult to live a full life of connection and purpose in a dynamic and supportive environment.”

Central to the core of 2Life Communities’ mission is the belief that aging in community is crucial to battling the public health crisis of social isolation and loneliness in older adults, which research demonstrates lead to increased risk for heart disease, stroke, and dementia. Though aging in place is the model most often associated with independence in our country today, in reality quite the opposite is true; it leads to the very social isolation and onset of health issues that 2Life Communities is trying to prevent every day. Governor Charlie Baker of Massachusetts recently admired the organization’s aging in community model, saying the nonprofit “is a great example of the marriage of housing and social support for people as they age.”

The unveiling of its new name and brand comes at a momentous time for 2Life Communities.

The organization is about to finish the modernization of its Golda Meir House campus in Newton, will complete construction on the new Harry and Jeanette Weinberg House on its Brighton campus by the end of 2018, and is preparing for a spring groundbreaking on a project on Harvard Street in Coolidge Corner in Brookline in partnership with Congregation Kehillah Israel.

Each campus features a robust fitness and wellness program, intergenerational activities, and lifelong learning opportunities as well as 24/7/365 maintenance and emergency response. In addition, 2Life Communities is at the forefront of efforts to integrate housing and healthcare and to promote senior housing communities as hubs of activities for neighbors with residents—our Village Center model.

2Life Communities, a nonprofit organization founded in 1965, operates on the belief that all seniors should have the opportunity to live a full life of connection and purpose in a dynamic, supportive environment – a model we call aging in community, which directly combats the growing public health crisis of social isolation and loneliness amongst older adults.

At 2Life Communities, residents can step out the doors of their own apartments and find friendship, community, physical and intellectual stimulation, and a helping hand day or night.  Serving a diverse population of 1,500 older adults, 2Life creates communities with a laser sharp focus on affordability – a tremendous concern given that Massachusetts is the state with the 2nd largest gap in the U.S. between seniors’ median income and the cost of living.

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The report above is a press release submitted to Source.

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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