RAIN Group Partners with Canadian Professional Sales Association to Develop Top Sales Talent

Editor’s Note: The report below is a press release submitted to SOURCE.


FRAMINGHAM –  RAIN Group, a global sales training and performance improvement company, and the Canadian Professional Sales Association (CPSA), an organization providing 20,000-plus sales professionals with the designations, training, tools, and resources needed to excel, announced its partnership to further develop the Canadian sales talent pool.

RAIN Group is the first CPSA accredited partner approved to offer educational programs toward the Certified Sales Professional (CSP) designation.

The first accredited program, RAIN Sales Negotiation, teaches sellers how to lead masterful sales negotiations that keep margins, profitability, and customer satisfaction high.

“This is an incredible opportunity to partner with the leading professional sales association in Canada to advance the sales profession. CPSA is focused on building knowledge and skills to improve sales performance and this aligns well with our mission of unleashing sales potential,” explained Mike Schultz, president at RAIN Group. “We’re bringing global experience, best practices, and combining it with a focused approach. It’s a big win for both organizations.”

The Association offers professional designations for every step of a sales career, developed in partnership with top employers and industry leaders who understand the skills needed to succeed in sales.

The Certified Sales Professional designation represents the gold standard of professionalism in the industry, with a deep commitment to the highest levels of sales excellence on large, strategic accounts.

“Sales roles continue to be amongst the most difficult jobs to fill in Canada and we’re working to close this gap by partnering with the highest quality sales educators. Through a process of industry consultations, Canadian employers outlined the sales skills they require for success. CPSA is now acknowledging educators who are best equipped to deliver those skills,” explained Peter Irwin, CEO of CPSA. “RAIN Group is the perfect fit and we are confident that they will not only help fill the skills gap, but also assist sales professionals in achieving their CSP designation.”


Founded in 2002, RAIN Group is a global sales training and performance improvement company that has helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries significantly increase their sales results. Headquartered in Framingham, global office locations include Bogotá, Geneva, Johannesburg, London, Mumbai, Sydney, and Toronto. 

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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