FRAMINGHAM – The Framingham Public Schools is advertising for a Media and Communications Manager.
The position, with a salary range of $70,000 to $82,000 was posted today, January 16.
The 52-week a year position, reports to the Superintendent of Schools, or his designee.
“We are looking for an enthusiastic Media and Communications Specialist to manage our external and internal communications. S/he will promote a positive public image and dissemination of information on our District’s behalf. The ultimate goal is to manage internal and external communications for the Framingham Public Schools (FPS) to enhance accurate understanding by FPS constituents of the District’s policies, practices, and commitment to improve teaching and learning for all students. This employee will work to promote the achievements of the FPS students through the strategic implementation of effective public relations and community outreach. The Specialist tells the story in honest and informative ways via newsletters, press releases, district and school websites and social media, videos, and/or any other forms of communication,” according to the job description posted.
Former Superintendent of Schools Stacy Scott had hired a part-time communications consultant at $60,000 a year during his tenure. But the person, and the position, only lasted less than 6 months, at about 20 hours a week.
Job qualifications include:
- BS/BA in public relations, marketing, communications or relevant field
- Proven experience as a communications specialist
- Proficient command of English
- Proficient command in Spanish and/or Portuguese required
- Experience in social media platforms, web design and content production
- Experience in copywriting and editing
- Experience in multilingual and multicultural environments
- Strong relationship-building skills working with individuals from diverse communities and cultures
- Solid understanding of project management principles
- Working knowledge of MS Office and/or Google (photo and video-editing software is an asset)
- Excellent written and oral communication skills; strong interpersonal, public relations and organizational skills
- Outstanding organizational and planning abilities
Public Relations and Information
- Coordinate press interviews and press conferences, when appropriate.
- Work with Superintendent’s communications staff on joint public relations efforts.
- Pitch stories to local, regional and national news outlets and organizations to promote District and School initiatives and successes.
- Oversee District-wide social media publicity and promotion efforts, ensuring that the District has an appropriate presence on the most current social media platforms.
- Coordinate, monitor and manage content on District and school websites and social media platforms.
- Coordinate and monitor all District communications relative to activities, programs and scheduling.
- Collaborate with Office of Superintendent on events in the District calendar.
- Assure that all communications are ADA-compliant.
- Manage/oversee/monitor the content, production and distribution of District publications.
- Oversee emergency communications, including use of an auto messaging system
- Facilitate translation of materials, publications and messages.
- Coordinate District public relations events, working with appropriate City, State, and/or Federal agencies.
- Research, coordinate and respond to daily media inquiries regarding school-based and district matters and provide regular updates to the Superintendent, the School Committee, the Mayor’s Office, and other school leaders, twenty-four hours a day seven days a week.
- Develop and implement short-term and long-range communication strategies for improving public understanding of the FPS’ efforts to improve teaching and learning for all students and raising awareness of and gaining recognition for successful school and District program practices.
- Establish and maintain positive media relations (print and electronic, local, national and industry outlets) through sustained professional contact that is consistently helpful, open and credible.
- Produce/edit clear, concise, “user-friendly” documents (e.g., letters, press releases, columns, videos, fact sheets, flyers, blogs, etc.) and locate venues to communicate system-wide goals and priorities to varied FPS stakeholders (e.g., school-based and central staff, parents, students, community and business leaders).
- Plan and implement positive, proactive media strategies (e.g., press conferences, media briefings, press releases, fact sheets) that anticipate the informational and other needs of FPS constituents and the media.
- Provide technical support to schools and FPS central staff for communication with media, parents and school communities.
- Works in partnership with the Office of Human Resources on promoting the District as a leading employer through various outlets include: website, social media, newsletters, employee testimonials, podcasts and special events.
- Serves as the focal point for implementing new channels of communication which involve new technology (mobile apps, RSS feeds, and podcasts) to communicate with citizens and officials.
- Develop marketing collateral to promote school district at community events, career fairs, school open houses, and other activities.
- Develop presentations to promote school and District initiatives and successes at targeted events.
- Provide professional development to staff throughout the District as needed on marketing/promotional strategies for programs and events.
- Develop and manage District-wide branding initiative.
- Promote District programs and services through participation in City-wide committees, events, and initiatives.
- In consultation with the District’s educational leaders, nurture the school system’s relationships and programs with State and Federal agencies, private schools, City of Framingham offices, organizations, and businesses. Initiate and strengthen partnerships with local colleges and universities, including community colleges in support of the Framingham educational program.
- Monitor research proposals from outside organizations, ensuring compliance with established policies and procedures.
- Represent the District in community-wide programs and efforts, actively serving on committees as appropriate.
- Assess the information needs of internal and external customers of the FPS.
- Support and build the capacity of schools by informing neighborhood community organizations and media outlets of activities, accomplishments and challenges facing their school communities.
Perform other related duties as requested by the Superintendent.