SLIDESHOW: TJX Opens America’s First Homesense in Framingham

FRAMINGHAM – Need a new leather sofa? Need a pendant lamp for the dining room? Want a billiard table for the family room? Need a new rug for the children’s play room? Need a birthday card? Want to replace your mailbox? Short on extra virgin oil for your dinner party this weekend? No problem.

You can find everything at TJX Companies’ new concept store Homesense.

While the Homesense brand has existed in the United Kingdom, the first American store is not the same as its counterpart across the ocean.

Homesense looks to cement TJX as a strong competitor in the home decorating market, competing with IKEA, Wayfair, etc.

Homesense offers home decorating items that complement its sister store, HomeGoods.

“Just as our customers enjoy shopping both TJ Maxx and Marshalls, we are confident that loyal customers and new shoppers alike will be excited about shopping both Homesense and HomeGoods,” said John Ricciuti, President of HomeGoods and Homesense in the U.S. “As the U.S. home market continues to grow, we are excited to bring consumers an expanded selection of quality merchandise at incredible prices, along with a new shopping experience in which they can discover and curate the home of their dreams.”

America’s first Homesense opens Thursday, August 17 at Shoppers World in Framingham at 8 a.m.

There is a ribbon cutting for Homesense and Massachusetts’ first-ever Sierra Trading Post – another TJX Companies chain – at 7:45 a.m.

Homesense will be the fourth TJX Companies store in Shoppers World, and the fifth in Framingham. TJX Companies world-wide headquarters is down the street from Shoppers World in Framingham.

Thursday, Homesense will be open until 10 p.m. Regular store hours are Mondays through Saturdays, from 9:30 a.m. to 9:30 p.m., and Sunday from 11 a.m. to 8:00 p.m.

TJX said the Framingham store is still hiring. Inquire when you visit the location.

After this grand opening, TJX Companies plans to open 3 more Homesense stores in 2017 in Westwood, East Hanover, NJ, and Ocean Township, NJ.

Rooted in inspiration and discovery, shoppers will be invited to uncover exciting finds from around the world. Different cultures in home design will be highlighted throughout the calendar year, and merchandise will change seasonally, if not weekly.

And like all of the TJX Companies stores – customers are encouraged to shop often to find bargains and one-of-a-kind items. The merchandise is expected to rotate regularly.

The most asked question by Source readers is how is Homesense different from HomeGoods.

Homesense will feature leather furniture, full-size and over-sized sofas and sectionals. There are sofa beds, day beds and futons. So no need to visit a furniture store, you can find what you need at a TJX store.

There are chandeliers, pendant lights, and other hanging lamps. Homegoods offers table lamps and desk lamps, but does not have the space or the ability to showcase hanging lights. So no need to visit a home improvement or specialty light store, you can find what you need at a TJX store.

The “general store” section of Homesense, offers mailboxes, tools, fire place needs, garden storage, drawer pulls, All the things you would find at a hardware store or a home improvement store. Instead, the goal is to visit a TJX store for your needs.

A section of the new Homesense highlights bar and game room furniture, like pool tables, foosball tables, and card tables. Again, items not found at HomeGoods.

There is a celebrate section, features cards, tissue paper, bags, wrapping paper, etc.

There is a home entertaining section, with displays of plates, mugs, glasses, and other everyday housewares.

There is an extensive coffee and tea section, plus a food section that will help you host an intimate dinner for two or a dinner party for 12.

In the back of the store is an expansive rug emporium, with prices starting as low as $199. The collection includes rounds, specialty sizes and even oversized rugs.

And then there is the home decor section, with aisles of pillow, and specialty curtains.

There is huge collection of coffee table books, many under $30.



Photos by Petroni Media Company



Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: Phone: 508-315-7176

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