Avery Celebrates World Emoji Day With Release of Back-to-School Line With Emojis

FRAMINGHAM – Avery Products Corporation, the world’s largest supplier of labels, specialty converted media and software solutions that enable short-run digital printing, announced today, July 17, on World Emoji Day, the launch of its new Peek a View™ product line featuring emojis, according to a press release.

Avery, which produces durable back-to-school supplies, has introduced the trendsetting binders and matching dividers to let students express their creativity and personalities while keeping their schoolwork organized.

The unique Peek a View binders feature a variety of fun, expressive emoji cover designs of people, dogs and cats that students can customize to fit their mood. They simply choose a free template at avery.com/bts to personalize, print and insert into their binder cover.

To complete their back-to-school notebook, students can also add coordinating Reversible Fashion Dividers (5-tab set) from Avery that offer extra style and even more organization. Like all Avery products, the binders and dividers are backed by the company’s “Hassle-Free Product Replacement Guarantee.” Avery will gladly replace any of its products that do not provide complete satisfaction.

According to emotional marketing platform Emogi, nearly 92 percent of online consumers use emojis on a regular basis.

With approximately six billion exchanged daily across the globe, the new product line from Avery promotes this universally used form of communication while encouraging self-expression and personality.

“Kids are not afraid to showcase their individuality, and we think they’ll enjoy being able to personalize their Peek a View binder to fit their current mood,” said Christine Peebles, Group Product Manager, Avery Products Corporation. “Whether they’re feeling excited or nervous about the new school year, our binders give students a new and fun way to express themselves in and outside of the classroom, with the durability and quality that parents love and trust.”


Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products Corporation, a division of CCL Industries. CCL Industries employs more than 20,000 people operating 154 production facilities in 36 countries on 6 continents with corporate offices in Toronto, Canada, and Framingham.

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

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