4 Months After A Devastating Fire, Wicked Chronic Finds New Home in Natick

NATICK – On March 11, a fire destroyed Wicked Chronic, along with several other businesses, at the Old Path Village plaza in Framingham.

Four months later, Robert and Beverly Barish have re-built their business and have re-opened on Route 9 in Natick.

Wicked Chronic is “Humboldt County California meets Salem Massachusetts,” said Rob Barish.

“We sell Hemp products and holistic spiritual gifts. For the Wicked, we have Reiki candles, cauldrons, tapestries, incense, books, and tarot cards. On the Chronic side, Hemp and cannabis friendly t-shirts, games, hats, etc,” said Barish.

The store is located at 185 Worcester Road (Route 9) in Natick.

“Customers will be able to purchase gifts you would normally find in a hemp shop like incense, candles, tapestries  and t-shirts.  Customers 21 and over will be able to purchase cannabis accessories like glass pipes and vaporizers.  We also carry CBD products and related books including how to use cannabis as a medicine,” said Barish. “Our goal is to invite questions and impart fact based information.  There is a great deal of confusion regarding the new cannabis laws, and a tremendous concern for safety.  Wicked Chronic is filled with both products and responsible staff to help.”

He said as the “hemp industry explodes, we will be able to offer our customers more hemp based, health centered products. Cannabidiol (CBD) infused products like tinctures, edibles and vape pens. These products are extracted from Hemp, making them legal to sell outside of a dispensary because they can’t get you high (0.3 percent THC or less), but they can provide you with many of the medicinal benefits found in cannabis.”

The idea for the business began in the Summer of 2015, when Rob Barish “discovered the Northeastern Institute of Cannabis in Natick, a school that teaches you about cannabis: the science, medicine, business, growing, marketing, everything you need to be in the cannabis industry.”

“We attended an open house that evening and Beverly signed up for classes that night. Upon completing all of the courses and passing a rigorous competency exam we embarked on opening Wicked Chronic,” said Rob Barish.Village Path

And what about the name of the business?

“Beverly came up with ‘Wicked’ for Massachusetts and the Wicca/Tarot side of the business and I came up with ‘Chronic’ for the Hemp side of the business,” said Barish. “A total joint effort, no pun intended.”

Beverly does Tarot Card readings by appointment only.

Originally, the business opened in 2016 at 969 Concord Street.  On July 1, it-re-opened on Route 9 in Natick. The store is open Mondays through Saturdays from 10 a.m. to 7 p.m. It is closed on Sundays.

“When we began looking around for a new location our focus was on Natick and Framingham. For the size space we needed and a visible location we couldn’t beat the location we found on Route 9 in Natick. The price and size were right. The visibility on Route 9 is fantastic,” said Barish, who graduated from Natick High in 1985, and has been living in Natick for more than four decades.

Trying to -reopen after the fire was a struggle. The first time they were given access to their store on June 6, said Barish.

“It has been a difficult task to get closure on a tragic event like this when we can’t get into our burned out store to see what can and can’t be salvaged,” said Barish. “As of today, we still do not have any closure because we are still unable to get into our space until the property owners bring in heavy machinery to pull walls down and pull the burned out roof up and out of the way.’


Photo of Natick location courtesy

Framingham Source Editor Susan Petroni

Susan Petroni Framingham Source Editor Email: editor@FraminghamSource.com Phone: 508-315-7176

Leave a Reply