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FRAMINGHAM – The Framingham Public Schools district unveiled its new logo today, August 18.
The District did a survey earlier this summer asking staff, students, and parents which of two concepts it liked better.
The logo began appearing on email addresses earlier this month.
The District said the cost of the logo was being underfunded by a state grant. And that the project’s total cost was about $10,000.
Some in the community were unhappy the district was undertaking a new logo design as the district is still recovering and dealing with the impact of COVID-19 pandemic.
The District presented two choices to the public to vote on, both designed by Rhodes Branding out of South Carolina.
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The District’s Communication Director announced that the survey was “promoted in the City of Framingham’s bi-weekly newsletter; in the Brazilian Times; shared with on social media; and the FPS Website.”
In total there were 706 responses to the logo, announced the district.
There are more than 9,000 students in the public school district.
Of the responses, 667 were in English, 32 in Portuguese, and 7 in Spanish.
The breakdown of stakeholders, according to the public school district was:
- 337 Parents
- 146 Staff Members / Teachers
- 127 Students
- 96 Community Members
The district said that this project began almost 2 years ago but the logo designs were not shared with the community until the end of June, after school ended for the 2020-21 school year.
In addition to the Google Form, the District created a poster and visited several in-person summer programs including:
- Summer Scene at McCarthy Elementary School (Elementary Students)
- Framingham Youth Theater at FHS (Elementary Students)
- Middle School Students at FHS
- FHS Students at FHS
- Summer Park Meetups at Temple Street and Dennison
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The new logo will begin to replace the old town seal version in various places, said the district in its smore newsletter.
“It can already be found inside the Farley Building where Central Office is currently operating,” said the District yesterday.
The new District Logo, Colors, and Fonts will not have any effect on the Framingham High School Logo or Mascot. This is for Central Office, Administration, and District initiatives, said the District.
“The District acknowledges expressed opinions on social media and those that were received via email,” said the district in its email to parents tonight.
Many on social media were unhappy with both logos and wanted an option in the survey for neither logo.
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